How Short-Term Rentals Are Reshaping Florida’s Real Estate Market
November 29, 2023 | Updated May 22, 2025
Scott Lehr
Team Leader, The Listing Team at RESF
Licensed Realtor in Fort Lauderdale
954-342-6180 | scott@reallistingagent.com
Here’s what I tell my home sellers in Fort Lauderdale – the short-term rental boom isn’t just changing vacation habits, it’s completely reshaping our local real estate market. After analyzing hundreds of transactions across Broward County, here’s what you need to know.
The Short-Term Rental Effect by the Numbers
1. Beach Proximity Premium +18% Value
Homes within 1 mile of beaches in these neighborhoods are seeing the biggest jumps in home valuations:
- Las Olas (Fort Lauderdale)
- Victoria Park (Fort Lauderdale)
- Harbor Beach (Fort Lauderdale)
- Central Beach (Hollywood)
Why? These areas allow short-term rentals and attract higher-paying vacationers.
2. The “Goldilocks Home” Phenomenon +12% Demand
3-4 bedroom homes in Weston and Oakland Park are the sweet spot:
- Big enough for families but small enough for investors
- Consistent 75%+ occupancy rates on Airbnb
- Appeal to both traditional buyers and rental investors
What This Means for Sellers
If you’re thinking about selling your home in Broward County, here’s how to capitalize:
1. Highlight Rental Potential (Where Allowed)
In areas permitting STRs, we include projected rental income in listings. A recent Weston listing sold for 9% over asking by showcasing its rental history.
2. Appeal to Dual Buyers
Stage your home to work for both vacationers and families:
- Durable, stylish furniture
- Lockable owner’s closet
- Flexible living spaces
3. Know Your Competition
Investors are snapping up 28% of mid-priced homes in our market. We help sellers price strategically to attract both investor and traditional buyers.
What Buyers Should Watch For
1. HOA Restrictions Matter More Than Ever
Communities with STR bans (like many in Pembroke Pines) are seeing:
- More families moving in
- Lower turnover rates
- Different appreciation patterns
2. Insurance Costs Vary Widely
STR properties often pay 20-40% more for insurance. Always verify:
- Current insurance costs
- Any past claims
- Whether the policy covers rental use
Need Help Navigating This Changing Market?
Whether you’re buying or selling, our team specializes in STR-affected properties across South Florida.
or call 954-342-6180
The 2025 Outlook
With new regulations likely coming, we’re advising clients to:
- Act now if considering selling an STR property – the window may be closing
- Research thoroughly before buying for rental purposes
- Consult local experts (like our team) for hyperlocal trends
One thing’s certain – the short-term rental market has permanently changed Florida real estate. The question is: how will you adapt?
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